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Health Management Technology News
  July 2, 2014
In this issue:
 Inmar finds millennials using more technology to research purchases, healthcare

 Improving healthcare and reducing cost through clinical data analytics

 How tablets are putting healthcare power in patients’ hands

 Google aiming to collect healthcare data: But what about your privacy?

 The high and rising costs of the fiasco

 Startup raises $27 million to launch rotator-cuff fix

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Inmar finds millennials using more technology to research purchases, healthcare

Inmar, a company that operates intelligent commerce networks, announced that the company’s 2014 shopper research found millennials are employing more technology than other shoppers to research purchases and maintain their wellness. These findings were “given voice” during Inmar’s recent “Mining for Millennials” program where a consumer panel of six millennials (ranging in age from 18 to 35) spoke about their perceptions and use of promotions, their reactions to supply chain issues experienced in-store and how they engage with the healthcare industry. The panel discussion, held at Inmar’s headquarters and Team Support Center in Winston-Salem, NC, marked the kick-off of the company’s new information series, “Insights into the Shopper Experience.”

The 2014 Inmar Shopper Behavior Study, which included an online survey of 1,091 shoppers, also found that when it comes to using technology, the tool-of-choice for millennials is the smartphone, with 86 percent saying they use a smartphone. Asked about their usage, the panel participants spoke to “doing everything” with their smartphones. One panelist, referencing using hers not only for research, but also for banking, list making, social media engagement and other tasks, joked she might have “an unhealthy relationship” with her smartphone. Collectively, the panelists made it clear to audience members just how important smartphones are to them with comments such as “lost without it” and similar individual admissions receiving group assent.

Read the full article from Virtual-Strategy Magazine here  

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Improving healthcare and reducing cost through clinical data analytics

Jim needs to have his knee replaced. He is a 52-year-old former long-distance runner who has recently picked up on CrossFit and often wears a Fitbit. To schedule the surgery, he goes online and coordinates his family's calendar with the calendars of his surgeon and the pre- and post-operation nursing teams. He is asked a few personal questions: In the past year, did he ever have trouble covering co-payments? Does he have friends or family who can transport him to rehabilitation therapy? Does he have to climb stairs to reach his bedroom?

After a short wait he receives his Quality and Risk Report Card. The report card says he is an excellent candidate for total knee arthroplasty (TKA). However, his recent trip to the urologist for kidney stones and urinary tract infection (UTI) suggests prophylactic antibiotic therapy prior to the surgery to reduce the risk of surgical site infection. And, because of his lack of adherence to prior clinical treatment plans, a post-discharge care coordination team will be engaged before he leaves the hospital.

If all of this sounds worlds apart from the kind of surgery your father might have experienced, it is. I spoke with Randy Salisbury, chief marketing officer of Streamline Health Solutions, about how healthcare is rapidly moving from relatively subjective decision-making based on isolated incidents to more evidence-based medicine; becoming connected, predictive and personalized. The days of the trip to the doctor resulting in referrals followed by the same tests and questions repeated over and over are nearing an end. Patients are taking a more active role in their own care. With relevant historical information about the patient and the experiences of patients like them, care teams can avoid undesired outcomes such as surgical site infections, ongoing pain, stiffness and poor physical function. This can save thousands of dollars in unreimbursed follow-up care costs for hospitals and health systems and can help keep patient satisfaction high.

Read the full article from The Huffington Post

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How tablets are putting healthcare power in patients’ hands

While medical and technology experts debate how to drive down escalating costs and whether or not wearable technology will be the next big thing in health and wellness, tablet computers are playing a bigger role in the evolution of healthcare.

Laptops, tablets and smartphones are common sights inside the doctor’s office, but it’s the widespread use of these mobile devices by people, in their homes and while on the go in their everyday lives, that is also pulling health and wellness services into the future.

“Tying health to technologies, both the software and hardware, can help patients track and manage their health, and ultimately live a healthier life,” said Halle Tecco, co-founder and CEO of Rock Health, which invests in and incubates startups designing new tools and services aimed at improving healthcare outcomes and tackling America’s estimated $2 trillion annual healthcare expenses.

While it may require more of a revolution of epic proportion akin to space race for the 21st century, healing healthcare systems around the world hinges on many things. One thing in particular are secure, real-time collaboration technologies aimed at creating faster, cheaper and more personalized care, according to Mark Blatt, worldwide medical director at Intel.

Read the full article from here  

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Google aiming to collect healthcare data: But what about your privacy?

Data mining is something Google loves to do, but the company is finding it very difficult to mine healthcare data. This mainly due to society believing the search company already knows too much, and knowing about the personal health situations of every individual in the United States is viewed as going too far.

However, Larry Page, the CEO of Google, believes that if the search company is able to mine healthcare data, over 100,000 lives can be saved. Whether this is true or just a ploy to get folks to give in to healthcare data mining is still left to be seen.

"For me, I'm so excited about the possibilities to improve things for people, my worry would be the opposite," Page said in an interview with the New York Times. "We get so worried about these things that we don't get the benefits."

Page went on to state that regulations that allow the mining and analyzing of healthcare data is making things difficult, even if the data is analyzed secretly.

It is clear that Google is moving slowly to make this a reality, and we see no reason why the company wouldn't get its way in the long term.

Read the full article from Tech Times here  

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The high and rising costs of the fiasco

The final verdict on Obamacare has yet to be written. But earlier this month, Republican staffers from the Senate Finance and Judiciary Committees offered a first installment — on the botched rollout of the federal health insurance exchange

It wasn’t pretty.

The Committees’ 34-page report explains just how bad management, poor oversight, lack of communication, and intense political pressure combined to produce a technology failure of epic proportions. It’s an all too familiar tale of government incompetence. And it offers a preview of the eye-popping sums of taxpayer dollars Obamacare is poised to waste in the years ahead.

Nine months before the launch of, back in December 2012, top administration officials reassured the public that all was well with the website’s development.

That month, Gary Cohen, the former director of the Center for Consumer Information and Insurance Oversight at the Centers for Medicare and Medicaid Services (CMS), told a congressional panel that “the planning, development, and testing necessary to build the exchanges is well under way.”

Read the full article from Forbes here  

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Startup raises $27 million to launch rotator-cuff fix

Rotation Medical Inc. has raised $27.2 million to fund the launch of its medical technology for repairing small rotator-cuff tears.

European investment firm Life Science Partners and New Enterprise Associates led the Series B round of financing. Pappas Ventures, a North Carolina-based venture firm, and other investors also participated.

Plymouth-based Rotation Medical has developed a collagen scaffold that is attached to shoulder tendons using a set of disposable instruments. The product can spark new tendon tissue growth, reducing the risk that tears will worsen over time.

The company’s technology received regulatory approval earlier this year.

“The support of this highly experienced investor base validates the significant opportunity to advance care of patients suffering from rotator cuff disease with the Rotation Medical technology,” said Martha Shadan, CEO and president of Rotation Medical, in a statement. “We are thrilled to be working with financial partners with such deep domain experience in the life sciences and health care and look forward to introducing our technology to clinicians in the next few weeks.”

Read the full article from Minneapolis/St. Paul Business Journal here  

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