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PRIMARY CARE PHYSICIANS Technology trends for PCPs

Epocrates recently released the results of its annual survey of primary care physicians that takes a look at the biggest trends and challenges facing PCPs today, including patient care, technology adoption, practice concerns and the future of healthcare. Highlights of the poll of 2,743 PCPs that use Epocrates point-of-care digital solu- tions include: • National issues have a big impact. Eighty percent of PCPs report they remain concerned about the primary care shortage. Additionally, almost a third of PCPs feel that achieving meaningful use is not worth the eff ort in the long run because they believe it hasn’t improved the quality of care (77 percent), that the transi- tion will increase administrative burdens (69 percent) or that federal incentives fall short of covering the cost of EMR adoption (53 percent).

• Looking into the crystal ball. When asked what the biggest focus for their specialty will be in 2013, physician reimbursement, access to care and EHRs/ EMRs topped the list.

• Tablet adoption continues to grow. More than one in four PCPs currently use a tablet in practice, up from 20 percent in 2011. Among these tablet users, 79 percent use the Apple iPad and 22 percent plan to purchase the iPad Mini.

• Apps are increasingly part of prescription. It’s no longer just medications that are being prescribed to patients. Almost half of PCPs now recommend mobile apps to their patients to help them manage their medical conditions, with a quarter recommending mobile apps to their patients on a weekly basis. Top recommended apps include patient education apps (72 percent) and lifestyle change tools such as calorie trackers (68 percent). Among those who do not recommend mobile apps to patients, more than 50 percent say they do not do so because they aren’t sure which apps are best to share with patients.

EVENTS FEBRUARY 10th Annual Medicare Congress, Feb. 11-13, Phoenix, brings together top-level executives

from the nation’s leading health plans to exchange best practices and develop long-term strategies.


HIMSS13 Annual Conference & Exhibition, March 3-7, New Orleans, brings together the latest in technologies, patient safety and quality, regulatory compliance, business best practices and personal growth all in one location. Don’t miss the new Knowledge Centers, Social Media Center and HIMSS Interoperability Showcase. Former President Bill Clinton speaks March 6.


The Society for Imaging Informatics in Medicine (SIIM) 2013 Annual Meeting, June 6-9, Grapevine-Dallas, Texas, is the place to discover today’s imaging informatics essentials and trends. Educational sessions, exhibit hall hours and networking opportunities provide dynamic interaction between practitioners and vendors.

America’s Health Insurance Plans (AHIP) Institute 2013, June 12-14, Las Vegas, invites you to join thousands of health insurance decision makers to experience the industry’s premier educational event.

ANI: The 2013 HFMA National Institute, June 16-19, Orlando, presents financial man- agement how-to solutions for pressing challenges such as reform, value, clinical transformation, accountable care and revenue cycles. HEALTH MANAGEMENT TECHNOLOGY


Optimize your HIMSS13 experience

With HIMSS13 just around the cor-

ner (March 3-7, New Orleans, Ernest N. Morial Convention Center), there is no shortage of resources that can help you get the most from the event.

Get it on mobile: Start plan- ning your education agenda. Ac- cess education session handouts and navigate HIMSS13 education and exhibition opportunities on the go.

Use the Exhibitor Guide: Target and locate key vendors and exhibits ahead of time so you can make the most of your time once you get to the event.

Join the paperless movement: Get your mobile QR readers ready. Educa- tion session handouts will be easily accessed via QR codes on signage throughout the convention center and on the HIMSS website.

Hit key areas of interest: Take advantage of learning opportuni- ties on the show floor, from the new Meaningful Use Experience to the hot-topic Knowledge Centers, which focus on important issues such as clini- cal and business intelligence, ICD-10 and mobile health. Also check out the ever-changing HIMSS Interoperability Showcase and Intelligent Hospital Pa- vilion. Something new this year is the New Product Area, a one-stop-shop- ping space dedicated to showcasing new products/services from exhibitors throughout the show.

Be there even if you can’t be

there: If you are unable to attend HIMSS13 in person, you can still get in on the action. HIMSS13 Online provides access to select portions of both live and on-demand events for a one-time fee of $39. Participants can gain valuable information and engage with peers as they seek out practical solutions to healthcare’s most demand- ing challenges. If you plan to attend the conference in person, add HIMSS13 Online to your registration and get ac- cess to event highlights – during and after the show. Look for the HIMSS13 Online logo at www.himssconference. org for more information.

February 2013 5

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