Written by Phil Colpas, Managing Editor September 2011
I recently had the pleasure of being invited to moderate a panel at the World Congress Third Annual Leadership Summit on mHealth, held July 28-29 in Cambridge, Mass. I found the conference informative, the panelists well versed in their respective topics of expertise and the exhibitors entertaining (highlights included AT&T’s diabetes app, Humana’s wireless teddy bears and Rubbermaid Healthcare’s telemedicine solution). But what I will remember most about the event was meeting a powerfully proactive patient.
Wife and mother Natasha Gajewski was hard at work – living her busy life and staying in shape by practicing Zumba, a Latin-inspired, dance-fitness program – when she was diagnosed with a chronic, incurable disease.
Understandably, the diagnosis left her scared and feeling more than a little helpless. Her doctor suggested she keep a diary of her symptoms to help clarify her diagnosis and redefine her treatment plan. Gajewski needed an easy way to capture and log data and thought, “There must be an app for that!”
But there wasn’t.
So Gajewski decided to take matters into her own hands and build one herself.
Based upon the axiom that “participatory healthcare + evidence-based medicine = happier, healthier patients,” Symple App was born.
The intuitive interface allows users to define their own symptoms, while some elegant programming makes it possible to log symptoms with as few as a half-dozen screen touches.
The app tracks symptoms and triggers, and can even remind the user to log observations at the same time every day in order to standardize data. The tool bridges the gaps between doctor visits, allowing the patient to share only important data with their healthcare provider on a schedule that makes sense for both parties involved.
“Getting diagnosed with an incurable disease is a life-changing experience, but it’s not scary anymore,” Gajewski says. “Now, I’m a scientist of my health, not a victim of my disease.”
Symple App is currently going through its beta-testing phase.
On her Web site, www.SympleApp.com, Gajewski quotes Shannon Brownlee (from an article titled “21st Century Leeches” in the New Health Dialogue blog), which sums up her perspective perfectly: “As a patient, I want to be the driver; my physician is the GPS.”
Enjoy the magazine. If you’re in Salt Lake City for AHIMA the beginning of October, we hope to see you. And, until next time, here’s wishing you good healthcare IT.
Written by Phil Colpas, Managing Editor August 2011
“He who rejects change is the architect of decay,” said former British Prime Minister Harold Wilson. “The only human institution which rejects progress is the cemetery.”
For several years, print publications have been criticized – often rightly – for being stuck in their ways, afraid or unwilling to change or go against the grain or do something different.
Here at Health Management Technology, we look at our annual readers’ survey as an opportunity for us to change for the better in order to provide more of what our readers want.
We were gratified to see that our expert roundups are among the most popular features (the favorite of more than 70 percent of you); we recently introduced them as a regular feature based upon feedback on another reader survey. We thought the roundups were a good way for readers to get a variety of perspectives on important subjects in a short amount of time; it turns out you agree.
And that brings me to another change we’ve implemented: keeping it short and sweet.
For better or worse, most people I know are busier than they’ve ever been. Honestly, when was the last time you sat down and read an entire 3,500-word feature article in a magazine?
In our continuing effort to make sure our readers and advertisers get the most bang for their buck, we are running more short stories, editing them down to their most important points, so that you can quickly glean something positive from reading a page-long case study on one organization’s purchase and implementation of an EHR system, for example – and then get on with the rest of your busy day.
Also faring well in the readership survey: our weekly e-newsletter, bylined case studies, industry news, hospital and EHR features, Thought Leaders and product announcements. Rest assured we will continue to provide you with these popular regular items.
Some other key findings of the survey: Nearly half of readers surveyed have read or looked through all of the most recent four magazines. Our audience is varied: Readers’ IT networks range from serving less than 50 to more than 10,000 users. Nearly 80 percent of those surveyed saved an issue for future reference; 60 percent visited a vendor Web site after seeing a story or ad in this magazine; 65 percent shared HMT with a coworker or supervisor; more than 20 percent contacted a vendor after seeing them here; and nearly 10 percent of you purchased a product featured in these pages.
More than half of readers surveyed are more likely to inquire about a company featured in an HMT advertisement, and more than a third are more likely to consider that company during product evaluations.
These are encouraging numbers; they keep us motivated to continue to improve on giving our readers what they want.
Enjoy the magazine. Until next time, here’s wishing you good healthcare IT.


