• May 2007 FEATURE ARTICLES •
Thought Leaders
Will Big Brother
Save Healthcare?
By Andy Hurd
Healthcare organizations share a common vision:
Attain improved safety, efficiency and quality of patient care. The
problem lies in what they don’t share—common application standards,
system interoperability and a regulatory compliant and competitive
environment conducive to partnership. These challenges have undermined
previous collaborative efforts, including the past failures of Community
Health Information Networks (CHINs) and other health information
exchanges. Instead of working together as industry partners, the current
landscape positions their organizations as competitors, greatly
hindering the development of enterprise interoperability and,
eventually, organizational sustainability.
The current environment continues to tax the
healthcare industry as it faces rising costs, declining provider
satisfaction, and growing consumer demand for patient empowerment. With
the growing number of players, there is an increasing need to recognize
that industry cooperation, and ultimately collaboration, is becoming
more important as information and information system requirements become
more complex (consider the additional demands and complexity of
increased data related to genetic markers and DNA).
The solution may come from an unexpected source—the
Federal Government. Typically providing more of an oversight role than a
participatory one, the U.S. government has taken a strong interest in
the current state of healthcare and its lack of connectivity and unified
access to patient data, especially with regards to future plans for
national surveillance of healthcare information and trends. Without
doubt, the implications of direct government involvement will impact
healthcare on every level.
Many healthcare stakeholders find the idea of
increased government involvement to be an alarming precedent for the
industry. However, history teaches us that this is not an atypical
occurrence for our country. Considered one of America’s greatest
presidents, Franklin Delano Roosevelt succeeded in bringing together
disparate stakeholders through legislated standards, guidelines and
incentives to create the New Deal. This expansion of government’s role
to address the crises resulting from the Great Depression led to the
creation of Social Security and the Securities and Exchange Commission.
Another example is Woodrow Wilson’s successful drive to pass the Federal
Reserve act, creating the Federal Reserve System. In both cases,
government’s far-reaching leadership resulted in the development of
nationally accepted standards and organizational bodies that protected
and encouraged the stability and growth of the nation.
Already, the U.S. government has taken action in
establishing guidelines to ensure the security and privacy of patient
data with the passage of HIPAA. Now, government involvement is focused
on the creation of standards to encourage real-time data exchange and
streamlined access within and between authorized organizations. These
standards will contribute to the development of interoperable healthcare
IT applications, which is acknowledged as a critical foundational
component for reducing implementation costs and increasing widespread
adoption of electronic health records within the industry.
The next step, embraced by government and many
healthcare leaders, is to link patient records through regional health
information organizations (RHIOs) and, eventually, through the
Nationwide Health Information Network (NHIN). This nationwide access,
combined with state-level (or regional-level) centralization, fulfills
the industry’s need for localized control while addressing the
government’s aspiration to build a biosurveillance platform to detect
emerging diseases and bioterrorism threats.
To achieve an effective, secure NHIN, it is important
to begin aligning healthcare strategies immediately. In the case of
state health information exchanges, these ongoing initiatives should be
used as pilot sites for testing and implementation of standards-based
RHIO development and deployment. The pilot sites will deliver
significant data, trends and insights that could influence the final
structures, communications methods and technologies of the RHIOs and
even the NHIN.
Additionally, by incorporating industry-accepted
application standards into current RHIO deployments, even RHIOs with
disparate technologies will be able to interoperate within the future
NHIN.
Government’s role in incentivizing and, at times,
legislating industry compliance with regards to patient data exchange
and access standards will bring major benefits to all healthcare
stakeholders.
• Patients. With an implemented state
and national health information network, patients will benefit from
improved quality and safety of care. Additionally, patients will gain
increased access and control of their own healthcare records and
services, as well as the ability to change providers while keeping their
(electronic) medical records intact and readily available. Moreover, the
move towards transparency in healthcare costs will allow consumers to
vote with their feet when costs exceed expectations.
• Providers. By incorporating
standardized data exchange, healthcare IT applications can provide
patient information to clinicians within an intuitive, dashboard format
that delivers all relevant patient data within one, customizable view
for the clinician. This real-time, unified access to patient data
results in a significant increase in provider productivity, reduced
medical errors, and improved clinician decision-making and patient
outcomes. Furthermore, this standards-based automated system will
contribute to faster and more complete reimbursement for health services
provided.
• Payers. A unified healthcare system
lowers operational costs through automation of time-consuming patient
and provider services (e.g., claims verifications and status,
eligibility inquiries, provider lists). This self-service aspect has
already gained limited, but growing, availability via payer-sponsored,
patient-centric portals. These secure communication platforms supply
online customer service, as well as information about disease
prevention, wellness programs and other medical resources. Payers also
benefit from reduced administrative errors, and improved speed and
accuracy of healthcare claims transactions.
One question still looms in peoples’ minds: "Will
this government supervisory role in healthcare be temporary or is it
destined to become permanent?" Concerned constituents point to the
founding of the NHIN as proof that government’s role is transforming
from a single spoke of the healthcare wheel to that of the hub.
There is precedent to government, at its best,
providing leadership to areas of public trust. Will healthcare benefit
from this leadership? Only time will tell. Until then, it is incumbent
to those of us in the industry to provide leadership and innovative
solutions that enable the shared goals of providers to offer efficient,
safe and quality patient care.
|
Andy Hurd is chairman and
CEO of Scottsdale, Arizona-based Carefx Corp. He can be
reached at
ahurd@carefx.com. |