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● Viewpoint Decoding my


HIMSS14 experience By Jason Free | Features Editor


ccording to a conference spokesperson, there were 38,828 at- tendees and 1,233 exhibitors at HIMSS14 in Orlando. Such a wide spectrum of seemingly disjointed voices and lines of thought can be overwhelming. However, the inherent beauty of such chaos is that if it is engaged with an open mind, it presents op- portunities to develop new perspectives; in this case, new ways of seeing our personal roles and goals within the healthcare community. T e fi rst insight I gained was that interdisciplinary approaches are beginning to dominate the healthcare fi eld. Vendors and end users are starting to poke their heads out of their foxholes seeking assistance from other sectors. Ideas and processes from the fi nancial, retail and academic sectors are taking hold within healthcare, and some very interesting – and useful – results are springing forth. With this emerging trend in mind, I plan to highlight more perspectives


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from outside healthcare. For example, in the coming months I will share some of the points discussed at the Oracle Industry Connects Conference held in March in Boston. T is event brought together senior executives from a host of industries such as communications, fi nancial services, health sciences, retail, utilities and engineering. T e experiences, view points and best practices shared at the conference were not only inspiring but also a bit perplexing as well. How can so many well-found ideas be sequestered inside individual areas of business? Of course, that’s a rhetorical question, but it is one that will greatly aff ect how I examine future topics oultined in HMT. Even more impactful for me as a member of the press at HIMSS14


was my realization that the stories and projects being created in healthcare must be covered in diff erent ways. My features need to change in both their form and function. T e classical case study, the editorial model employed by most every exhibitor and press offi cer at the conference, is, at best, a limited record. It’s a fl at, fossilized document of a dead event. To truly convey the depth and breadth of a new initiative, living case studies ought to be constructed whenever possible. More often than not, stories need to be traced as they occur and evolve, not summarized upon their conclusion. I will create a number of these living case studies as the year progresses.


T ese features will be introduced in our printed magazine, and then milestone reports will be posted within the Online Only Features section of the HMT website. My hope is to interact with, and to gather input from, as many people as possible who work with and are impacted by the healthcare management products and services being employed today. Many companies have already committed to participate in the creation of these case studies, so I invite you to observe what should be a very enlightening process over the next several months. To fi nd lessons in the pandemonium of HIMSS14, one just needs to keep an open mind and refl ect upon the core goals of our roles in healthcare. T rough this process, our current operating practices will either solidify, transform into a new set of operations or completely erode all together. Regardless of the outcome, this sort of introspection is vital whenever we experience a Big Data event like HIMSS14. Otherwise, it might be misinterpreted as just sound and fury. Signifying nothing.


2 April 2014 HEALTH MANAGEMENT TECHNOLOGY GROUP PUBLISHER


Kristine Russell krussell@healthmgttech.com


EDITORIAL Features Editor Jason Free


(941) 388-7050 ext. 124 jfree@npcomm.com


Associate Editor Mike Foley


(941) 388-7050 ext. 114 mfoley@npcomm.com


Editor-at-large Rick Dana Barlow rickdanabarlow@hpnonline.com


CREATIVE DIRECTOR Geoffrey Smith


GRAPHIC ARTIST Glenn Huston


ADVERTISING SALES West Michael Hughes (805) 529-6790


mhughes@healthmgttech.com


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Single Back Issues/ Subscriptions subscriptions@npcomm.com Reprints Deborah Beebe


(941) 388-7050 ext. 127 dbeebe@npcomm.com


List Rentals/ Laura Moulton


Ad Contracts Manager lmoulton@npcomm.com Ad Traffic Manager Kathleen Shook


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eProduct Coordinator Mary Haberstroh mhaberstroh@npcomm.com


EDITORIAL ADVISORY BOARD CareGroup John D. Halamka, M.D., CIO


Healthcare System,


Harvard Medical School, Chair of HITSP Cleveland Clinic C. Martin Harris, M.D., CIO Elsevier Jonathan Teich, M.D., CMIO


Senior VP Finance, Chrissy Yamada, CFO


Evergreen Healthcare Clinical Systems Manager, Pamela Shedd, RN Springhill Medical Center New Mexico Bob Mayer, CIO


Department of Health Covisint David Miller, CSO


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HEALTH MANAGEMENT TECHNOLOGY (ISSN: 1074-4770). Published monthly by NP Communications, LLC., 2477 Stickney Point Rd., Suite 221B Sarasota, FL 34231, (941) 388-7050. Subscription rates: $105.60 per year in the United States; $129.80 Canada/Mexico; International subscriptions are $190.30 per year. Current single copies (if available) are $15.40 each (U.S), and $19.80 each (international). Back issues (if available) are $17.60 each (U.S.) and $22 each (International). Payment must be made in U.S. funds on a branch of a U.S. bank within the continental United States and accompany request. Subscription inquiries: subscriptions@npcomm.com. Title® registered U.S. Patent Office. Copyright© 2014 by NP Communications, LLC., All


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