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Return on investment

The main goal is to constantly improve the quality of the products and services delivered to patients. By automating manual processes with content transformation, healthcare facilities are better able to apply resources toward this goal, though it is hard to measure.

One way is to look at the costs incurred and saved. While there are costs associated with implementing any solution – including hardware (servers), software, integration services and training – the result of an effective strategy can be real-world ROI that can be measured in weeks or months, not years. Think of the time spent manually collating material, rendering it to PDF and fi guring out how to apply page numbers or include a table of contents. In our example above, this effort spanned two weeks every month. When multiplied by salaries and the number of people involved, the hard dollar costs can be surprising. Reducing that effort to less than one day per month delivers real, measurable ROI. Beyond measurable cost savings, there is a real benefi t of mak- ing everyone involved a more satisfi ed customer. Those who now have an automated environment can focus on more meaningful work instead of wrestling with paper or desktop software tools. The end users – in the above example, the board – get a higher-

quality document from which to work, even if they don’t know how effi ciently it was created. Another benefi t not to be overlooked is reduced risk. If you can successfully automate a process (such as content transfor- mation), you reduce the risk that it is being done erroneously or is simply not compliant with your organizational standards. In the case of certain critical content fl ows (such as regulatory submissions), the risks eliminated can be much more substantial and measurable.

Conclusions

This is just one area of healthcare where the processes in- volved in creating and sharing content can be optimized with an effective IT strategy. Leveraging your investments across other content fl ows just makes the ROI calculation that much more compelling.

Whether it is a monthly report for the board of direc- tors or a more frequent departmental report, it’s all about getting the right content to the right people at the right time, and in the right format. Automating these operations using content transformation benefits everyone involved, including the patient.

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