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Viewpoint


Giving you what you want


By Phil Colpas, Managing Editor “


He who rejects change is the architect of decay,” said former British Prime Minister Harold Wilson. “The only human institution which rejects progress is the cemetery.” For several years, print publications have been criticized – often rightly – for being stuck in their ways, afraid or unwilling to change or go against the grain or do something different. Here at Health Management Technology, we look at our annual readers’ survey


as an opportunity for us to change for the better in order to provide more of what our readers want. We were gratifi ed to see that our expert roundups are among the most popular features (the favorite of more than 70 percent of you); we recently introduced them as a regular feature based upon feedback on another reader survey. We thought the roundups were a good way for readers to get a variety of perspectives on important subjects in a short amount of time; it turns out you agree. And that brings me to another change we’ve implemented: keeping it short and sweet. For better or worse, most people I know are busier than they’ve ever been.


Honestly, when was the last time you sat down and read an entire 3,500-word feature article in a magazine?


In our continuing effort to make sure our readers and advertisers get the most bang for their buck, we are running more short stories, editing them down to their most important points, so that you can quickly glean something positive from read- ing a page-long case study on one organization’s purchase and implementation of an EHR system, for example – and then get on with the rest of your busy day. Also faring well in the readership survey: our weekly e-newsletter, bylined case studies, industry news, hospital and EHR features, Thought Leaders and product announcements. Rest assured we will continue to provide you with these popular regular items. Some other key fi ndings of the survey: Nearly half of readers surveyed have read or looked through all of the most recent four magazines. Our audience is varied: Readers’ IT networks range from serving less than 50 to more than 10,000 users. Nearly 80 percent of those surveyed saved an issue for future reference; 60 percent visited a vendor Web site after seeing a story or ad in this magazine; 65 percent shared HMT with a coworker or supervisor; more than 20 percent contacted a vendor after seeing them here; and nearly 10 percent of you purchased a product featured in these pages.


More than half of readers surveyed are more likely to inquire about a company featured in an HMT advertisement, and more than a third are more likely to consider that company during product evaluations.


These are encouraging numbers; they keep us motivated to continue to improve on giving our readers what they want.


Enjoy the magazine. Until next time, here’s wishing you good healthcare IT. PRODUCTION


T


Healthcare Information Systems Solutions since 1980 Publisher/ Executive Editor


ECHNOLOGY Health Management www.healthmgttech.com Kristine Russell krussell@healthmgttech.com


EDITORIAL Managing Editor Phil Colpas


(941) 966-9521 ext. 124 pcolpas@healthmgttech.com


Associate Editor Mike Foley


(941) 966-9521 ext. 114 mfoley@nelsonpub.com


CREATIVE DIRECTOR


Daniel Curtis Byrd Emma McFarland


ADVERTISING SALES Midwest/Northeast Garry Garner (816) 941-0443 (816) 941-2441 Fax ggarner@nelsonpub.com


South/Southwest/West SERVICES


List Rentals/Single Back Rosemarie Chiaramonte Issues/Subscriptions (941) 966-9521 ext. 136 rchiaramonte@nelsonpub.com


Reprints Emma McFarland (941) 966-9521 ext. 145 emcfarland@nelsonpub.com


Ad Contracts Manager Laura Moulton Ad Traffi c Manager Kathleen Shook


lmoulton@nelsonpub.com kshook@nelsonpub.com


EDITORIAL ADVISORY BOARD CareGroup John D. Halamka, M.D., CIO


Healthcare System,


Harvard Medical School, Chair of HITSP Cleveland Clinic C. Martin Harris, M.D., CIO Elsevier Jonathan Teich, M.D., CMIO


Senior VP Finance, Chrissy Yamada, CFO


Evergreen Healthcare Clinical Systems Manager, Pamela Shedd, RN Springhill Medical Center New Mexico Bob Mayer, CIO


2506 Tamiami Trail North • Nokomis, FL 34275 (941) 966-9521 • Fax: (941) 966-2590 www.healthmgttech.com


nP Communications, LLC Printed in the USA. HEALTH MANAGEMENT TECHNOLOGY (ISSN: 1074-4770).


Published monthly by NP Communications, LLC., 2506 Tamiami Trail North, Nokomis, FL 34275 (941) 966-9521. Subscription rates: $105.60 per year in the United States; $129.80 Canada/Mexico; International subscriptions are $190.30 per year. Current single copies (if available) are $15.40 each (U.S), and $19.80 each (international). Back issues (if available) are $17.60 each (U.S.) and $22 each (International). Payment must be made in U.S. funds on a branch of a U.S. bank within the continental United States and accompany request. Subscription inquiries: subscriptions@ nelsonpub.com. Title® registered U.S. Patent Office. Copyright© 2011 by


2 August 2011 HEALTH MANAGEMENT TECHNOLOGY


NP Communications, LLC., All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage-and-retrieval system, without permission in writing from the publisher. Office of publication: Periodicals Postage Paid at Nokomis, FL 34275 and at additional mailing offices. Postmaster: Send address changes to Health Management Technology, 2506 Tamiami Trail North, Nokomis, FL 34275-3482.


Health Management Technology is also available on microfilm/fiche from PROQUEST Information and Learning, 300 N. Zeeb Road, Ann Arbor, MI 48106 USA, (313) 761-4700. Copyright Clearance Center, Inc. (978) 750-8400.


Publishers of this magazine assume no responsibility for statements made by their advertisers in business competition, nor do they assume responsibility for state- ments/opinions expressed or implied in the columns of this magazine.


Department of Health Covisint David Miller, CSO


Gregg Willinger (914) 293-0429


gwillinger@healthmgttech.com


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